I have to share with you a must read if you are thinking of starting a creative business or want to grow your business.
The author, Fiona Pullen, is the genius behind the Sewing Directory and in the book she shares her vast experience and knowledge of running a Creative Business.
The book is split into six easy to read sections covering a wide range of aspects of a business in great depth. It is in a logical order helping you every step of the way from concept and launch, through to reviewing your progress once established. It includes all the important subjects you expect including the legal and tax aspects of running a business as well as covering branding, photography, social media and selling. Each chapter is colour coded and it is easy to dip in and out without having to read it cover to cover, although I am sure you will want to.
Writing a business book to appeal to a creative person can't be easy, having read a few business and marketing books in my time they aren't always easy going, we'd rather be making things right?! However, Fiona has managed to present a lot of detail in a digestible manner. It is clearly laid out in bite sized chunks so you don’t feel overwhelmed and it is jargon free!
There are a number of check lists and activities to help you apply what you have read to your business. There are areas for making notes and each chapter includes further reading and useful websites to check out. I would also recommend having sticky notes and a notebook on hand because I am sure you will be making lots of notes like me!
It's not just for start ups, this book has helped me reassess and focus my goals for 2015 as well as help me design and build a new website for my business (fizzijaynemakes.com).
I know I will refer to this book again and again and yes, I know I have said this before about business books but that was before I read this one and I will definitely turn to this book first.
I rate this book so highly I have given it 5 out of 5 stars on Amazon
This is an absolute must for any creative business owner and a great book if you want to start a craft business.
Want to find out more about Fiona?...
Visit her website craftacreativebusiness.co.uk
Disclaimer: The Amazon links in this post are affiliated.