The goal is personal to you and ultimately is what success means to you. Success to me is:
- Being able to make enough money from my passion that I no longer need to supplement my income by working for someone else.
- Have regular customers
- Being an expert in my field
Income ~ Am I able to earn enough from fizzi~jayne straight away? The reality of course is sadly no, but can I afford to go part time, or how long do I need to stay full time for? These are all things I need to consider and plan. First thing I need to work out is how much income I need to pay the bills. Thankfully I have a supportive husband so I can afford to earn a lower income than what I am used to.
Sales Forecasts ~ By knowing how much I can sell will help me know what income I will have from fizzi~jayne and how much I need to earn from another job. Any forecasting I have done at work is days spent looking at trends and past sales, unfortunately I don't have a lot to go on as I have only been "trading" for a year and that is when I can fit it around work. What is the possibility if I were doing it full~time? Ok, so a different approach required, how much revenue and profit would I like to earn in 5 years time? Is it achievable (a bit of tweaking), reduce further, there we go, something more realistic. This feels a little finger in the air for my liking but its the best I can do right now.
Product ~ What am I going to sell to hit those sales numbers? What is my niche? I am known for my cards but I have so many ideas and projects I want to try out.
Workshops ~ One thing I have been thinking about is other ways to earn crafty cash and to share my passion and knowledge. Hosting workshops is something I would like to do, but when is the right time to do this?
Customer ~ Who am I going to target? At the moment I sell to anyone who will buy but by knowing your customer, marketing costs are low and customer loyalty is high. By knowing my customer I will know how much to sell my products for, where to sell them and how to advertise.
Marketing ~ Once I know who my customer is, how am I going to target them?
Place ~ Where am I going to sell? Currently, I have 2 online shops on Folksy and Etsy and I have craft fairs booked. Long term do I want to sell to retailers, have my own website?
Where will I work? ~ currently I work from my spare room (aka my craft den) but it would be nice to have a place of work to go to with other like~minded people in a studio.
So I haven't got much of a plan just lots of thoughts and questions to answer. Ahh! too much to think about and how am I going to achieve it whilst I work full time and without burning out??! The positive me says "Where there is a will there is a way" and "short term pain for long term gain". Coincidentally at the end of the 5 years it will be my 40th Birthday, eek!! Time for a G&T....