|My Stall at New Milton Spring Craft Fair|
As I try to ignore the chocolate stash I want to tell you all about my first craft fair of 2014. I took a trip to New Milton, Hampshire. I'd visited this craft fair last year and was impressed with the organisation and the footfall it attracted. I also want to attend craft fairs outside of my local area in order to promote my business to a wider audience. My parents live in the area so I don't have to pay for accommodation so it seemed a good fair to try out.
I feel it was a success in many ways:
- I made more sales compared to the previous fairs I have attended.
- I had quality conversations with customers who genuinely were interested in the other places I sold. So hopefully they will be visiting my Folksy or Etsy stores in the future. I have an exclusive discount code so I can track shoppers that saw my stall at the fair.
- I collected email addresses for my newsletter.
- I tested new products which had great feedback.
|New products included coasters with funny quotes which were popular and crochet egg cosies especially for Easter|
Unfortunately I didn't quite cover the cost of the stall (I was very close!). Even though it was my most successful for sales compared to other fairs I have done so far, the charge for the stall was more expensive as it is a larger event.
So I may not have made a profit but I will be returning to this event in October because:
- It gets my brand name out there and spreads the fizzi~jayne joy to a wider audience.
- It was a well organised and advertised event which meant it had good footfall.
- In October I hope to reach the Christmas shoppers and a greater opportunity to sell more.
- I get free B&B at my parents!
- If there weather is good enough I get to go the beach....
|Love these new Beach Huts|
|I do love to be beside the seaside|
I have just under 4 weeks until my next craft fair in Harpenden, this is one I was recommended by a fellow stall holder from Berkhamsted.