|I made lots of notes and used my new owl sticky notes, they look so cute!|
As the front cover describes, Hilary's book tells you "How to get your handmade products discovered, shared and sold on the internet" and I think it does a good job of that. The book delves into each key area and social media platform, including:
Hilary explains how to get the best out of each platform and gets you started if you haven't got a profile.
I was thankful for a chapter explaining Google Analytics and how to use the reports. I set up Google Analytics as soon as I set up my Folksy shop and started selling. Having previously worked in retail I was used to analysing stats but I haven't really got the best out of Google yet and it proves that I need to make time for analysing metrics such as unique vs returning visitors, page views and bounce rate to be able to know what is working and what I need to focus my time on.
There is a LOT to think about and I'm wondering where I will find the time to do everything and do it well, in a lot of companies there is a team of people whose job is social marketing! Hilary does acknowledge that it looks like a lot of work but by being realistic with your time and planning in advance can mean you make the most of social marketing and in turn grow your business online.
I already have a plan for this blog with my ideas and when I'd like to post them but I don't have a social media plan. I tend to post as I go which is still important but there are bound to be posts I can plan and schedule so I don't spend lots of 15 minute (or longer) periods during a week. This book is helping me put my plan together.
This is a fizzi~jayne recommended read if you want to grow your blog/business online and want to get the most out of your social media posts.
Have you read this book? What did you think?
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